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Image for Fashion Brands 3E  Branding Style from Armani to Zara

Fashion Brands 3E Branding Style from Armani to Zara

By: Mark Tungate

Price: $49.95

Publisher: UK, Kogan Page, 2012

Edition: 3rd Edition


Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This updated new edition of the international best-seller "Fashion Brands" explores the popularization of fashion and explains how marketers and branding expe... View more info

Image for No B.S. Direct Marketing 2nd Edition The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses

No B.S. Direct Marketing 2nd Edition The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses

By: Dan S. Kennedy

Price: $22.95

Publisher: USA, Entrepreneur Press, 2013

Edition: 2nd Edition


Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan - from marketing master Kennedy - delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing st... View more info

Image for Social Media Marketing For Dummies 3E

Social Media Marketing For Dummies 3E

By: Andy Rathbone

Price: $33.95

Publisher: USA, John Wiley & Sons Ltd, 2015

Edition: 3


The fast and easy way to get the most of out social media marketingSharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in soci... View more info